Information we collect and how we use it
You are free to visit and use our website without providing any personal information. In order to provide our full range of services, we may collect the following types of information:

•  Information you provide - When you sign up for BabyChapters.com service or promotion that requires registration, we ask you for personal information (such as your name, email address and an account password). For certain services, such as our purchasing baby book products, we also request credit card or other payment account information which we maintain in encrypted form on secure servers. We may combine the information you submit under your account with information from other BabyChapters.com services or third parties in order to provide you with a better experience and to improve the quality of our services. For certain services, we may give you the opportunity to opt out of combining such information.
   
• Cookies - When you visit BabyChapters.com, we send one or more cookies - a small file containing a string of characters - to your computer that uniquely identifies your browser. We use cookies to improve the quality of our service, for instance, by storing information to simplify the repeat login process. Most browsers are initially set up to accept cookies, but you can reset your browser to refuse all cookies or to indicate when a cookie is being sent. However, some BabyChapters.com features and services may not function properly if your cookies are disabled.
   
• Log information - As is true of most websites, we gather certain information automatically and store it in log files. When you use BabyChapters.com services, our servers automatically record information that your browser sends whenever you visit a website. These server logs may include information such as your web request, Internet Protocol address, browser type, browser language, the date and time of your request and one or more cookies that may uniquely identify your browser.
   
• User communications-When you send email or other communication to BabyChapters.com, we may retain those communications in order to process your inquiries, respond to your requests and improve our services.
   
• Affiliated sites - We offer some of our services in connection with other web sites. Personal information that you provide to those sites may be sent to BabyChapters.com in order to deliver the service. We process such information in accordance with this Policy. The affiliated sites may have different privacy practices and we encourage you to read their privacy policies.
   
• Links - BabyChapters.com may present links in a format that enables us to keep track of whether these links have been followed. We use this information to improve the quality of our offerings, customized content and advertising.
   
• Other sites - This Privacy Policy applies to web sites and services that are owned and operated by BabyChapters.com. We do not exercise control over the sites displayed as links from within our various services. These other sites may place their own cookies or other files on your computer, collect data or solicit personal information from you.

BabyChapters.com processes personal information for the purposes of providing our services. Such purposes may include:

• Providing products and services to users, including the display of customized content and advertising;
• Auditing, research and analysis in order to maintain, protect and improve our services;
• Ensuring the technical functioning of our network; and
• Developing new services.

BabyChapters.com processes personal information on our servers in the United States of America and in other countries.
In some cases, we process personal information on a server outside your own country. We may process personal
information to provide our own services. In some cases, we may process personal information on behalf of and
according to the instructions of a third party, such as our advertising partners.

Choices for personal information

When you sign up for a particular service that requires registration, we ask you to provide personal information. If we use this information in a manner different than the purpose for which it was collected, then we will ask for your consent prior to such use.

If we propose to use personal information for any purposes other than those described in this Policy and/or in the specific service notices, we will offer you an effective way to opt out of the use of personal information for those other purposes. We will not collect or use sensitive information for purposes other than those described in this Policy and/or in the specific service notices, unless we have obtained your prior consent.

You can decline to submit personal information to any of our services, in which case BabyChapters.com may not be able to provide those services to you.

Information sharing

Except as set forth in this Privacy Policy or as specifically agreed to by you, BabyChapters.com will not disclose any personal information it gathers from you on our website without your prior permission. Except as set forth herein, you will have the opportunity to opt-in to BabyChapters.com sharing your personal information with third parties, and you can withdraw your consent to BabyChapters.com.com sharing your information at any time.

In some cases, we must share your personal information in order to fulfill your request(s). For example, we may use third party credit card processing companies and shipping fulfillment companies to fulfill your order. Additionally, from time to time we offer products or services on our websites that are provided by a third party.

Occasionally we may invite you to be contacted by third parties whose goods or services may be of interest to you. We will only share your personal information with these third parties if you grant us permission to do so. If you opt-in to such sharing, we may also share your personal information with licensors of certain programs offered on or through our website.

We may provide third parties with non-personal information about you that does not allow you to be identified or contacted, including where such information is combined with similar information of other users of our website. For example, we provide our advertisers and other third parties with information about our website users, including the number of unique users who visit our website and the demographic breakdown of the registered users of our website. We also use a third-party advertising company to serve ads when you visit our web site. This company may use non-personally identifiable information about your visits to this and other web sites in order to provide advertisements about goods and services of interest to you.

We may disclose information (including personal information) about you to our Affiliates. For purposes of this Privacy Policy, "Affiliates" means any person or entity which directly or indirectly controls, is controlled by or is under common control with BabyChapters.com, whether by ownership or otherwise. Any information relating to you that we provide to our Affiliates will be treated by those Affiliates in accordance with the terms of this Privacy Policy.

We may employ independent contractors, vendors and suppliers (collectively, "Outside Contractors") to provide specific services and products related to our website, including but not limited to printing professionally-produced baby books; providing credit card processing and shipping fulfillment; fraud screening; and developing applications for our website services. These Outside Contractors may sometimes have limited access to information collected on our website, including your personal information, in the course of providing products or services to us. Access to your personal information by these Outside Contractors is limited to the information reasonably necessary in order for the Outside Contractors to perform their limited function for us.

We may also release personal information to third parties: (1) to comply with valid legal requirements such as a law, regulation, search warrant, subpoena, court order, or legal process; or (2) in special cases, such as a physical threat to you or others, or to protect the rights and/or property of BabyChapters.com.

We reserve the right to transfer information to a third party in the event of a sale, liquidation, merger, or other transfer of all or substantially all of the assets of BabyChapters.com. We will endeavor, in good faith, to gain the third party's agreement and adherence to the terms of this Privacy Policy.

Information security

We take appropriate security measures to protect against unauthorized access to or unauthorized alteration, disclosure or destruction of data. These include internal reviews of our data collection, storage and processing practices and security measures, as well as physical security measures to guard against unauthorized access to systems where we store personal data.

Enforcement

BabyChapters.com regularly reviews its compliance with this Policy. Please feel free to direct any questions or concerns regarding this Policy or BabyChapters.com's treatment of personal information by contacting us through this web site. We try to answer every email in a timely manner but are not always able to do so.

Changes to this policy

We may amend this Privacy Policy from time to time, and therefore encourage you to revisit this page periodically or when you notice new features on the website.

If you have any questions about this Policy, please feel free to contact us through our website.